Maha Kumbh 2025: Adani Group joins hands with ISKCON for ‘Mahaprasad Seva’

The Adani Group and the International Society for Krishna Consciousness (ISKCON) have joined hands to serve meals to devotees at the Maha Kumbh Mela in Prayagraj this year, according to PTI.

The Mahaprasad Seva will be offered for the entire 45-day duration of the Maha Kumbh Mela, from January 13 to February 26.

On Thursday, Adani Group chairman Gautam Adani met Guru Prasad Swami, the Chairman of ISKCON Governing Body Commission (GBC), and lauded the religious organisation for its noble deed.

Adani weighed in on ISKCON's support in offering the Mahaprasad Seva. He said, “Kumbh is a sacred place of seva, where every devotee gets involved in the name of seva to God. It is my good fortune that we are starting the 'Mahaprasad Seva' for the devotees at the Maha Kumbh in collaboration with ISKCON.

"With the blessings of Maa Annapurna, free food will be provided to lakhs of devotees. Today, I got the opportunity to meet Guru Prasad Swami ji of ISKCON and I deeply experienced the power of dedication towards seva. In the true sense, seva is the highest form of patriotism. Seva is meditation, seva is prayer and seva is God."

Guru Prasad Swami, one of the leading preachers of ISKON, said, "The Adani Group has always been a shining example of corporate responsibility and social service. What makes Gautam Adani ji outstanding is his humility — he never waits to be called but moves forward to serve selflessly. We are extremely grateful for his contribution. His work inspires us to give back to society and unite in the service of humanity."

The Mahaprasad Seva will be offered to 50 lakh devotees and the meals will be prepared in two kitchens in and outside the mela area.

The Mahaprasad will be distributed at 40 places in the Maha Kumbh area and 2,500 volunteers will be involved in this initiative.

Golf carts have been arranged for the differently abled, elderly, and mothers with children. Five lakh copies of Geeta Saar will also be distributed among the devotees.